Happy Chicken Guarantee

Oh yeah, we think good about ourselves, our evolution, our professionalism and all.
We do have civilization, education, infrastructures, hardware, software, IT-managers, business process managers, EDP auditors, CIO’s, CFO’s, controllers … an ongoing list of certifications, expertise’s, competences, jobs.
We have information technology, information management, cloud computing, social media, customer relationship management, service oriented architectures, business-IT alignment… an ongoing list of functions, technologies, solutions.
And yet, here I find myself in the supermarket choosing a carton of eggs, which literally says “Happy Chicken Guarantee”. I am puzzled, flabbergasted, wondering, laughing, associating, fantasizing … in other words it triggers a lot in my brain.
First of all there is the question, for me as a customer, what this “Happy Chicken Guarantee” actually means. Is the assumption that if I buy these specific eggs, with on the casing words like ‘conscious’ and ‘biological’ (Is there actually a synthetic egg for sale for consumption? ☺), I can be sure that, somewhere in this world, a specific chicken is happy because of this? And by the way, how do you know, specifically, that a chicken is happy?
Second of all there is the question about the word ‘Guarantee’. What is actually guaranteed and by whom? Who controls this and what does this tell me as a customer, while standing in the supermarket? Or are these just empty, flashy, contemporary, marketing words and phrases?
Third of all there is the question about the effect of ‘Happy Chicken’ on eggs. Does it make the egg tastier, more yellow or white? So what exactly is the influence on eggs based on the mood of the chicken? It also leaves you with some related questions. Like; what’s the influence of ‘happy’ on a chicken’s life expectancy and on the egg’s expiration?

The essence of all this is that in my professional opinion it’s crucial to be critically on what we say, write, read, conclude,… and that we’ll keep serious thinking about what information exactly is and in what context. Despite all evolution and technology, we are still obliged to evolve in our human thinking and acting on specific situations and changes.
PS: I recommend a real life webcam image in the supermarket of the specific happy chicken and mentioning her name.